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As the design lead at Forge, I developed a distinctive branding identity that encapsulates the innovative spirit of the DeFi protocol. The logo, a combination of an anvil and the letter 'F', symbolizes strength and forging new paths in finance. The color palette features a dynamic red-orange gradient, reflecting energy and transformation. The chosen fonts, Inter and Poppins, provide a modern and clean aesthetic, ensuring readability and versatility across various applications.
I created a series of engaging illustrations for Forge, centered around a unique blacksmith cat mascot. This character was designed to embody the brand's ethos of crafting and transformation. The illustrations include:
Character Mascot Design: A charming blacksmith cat that serves as the brand's face.
Digital Drawing: The blacksmith cat forging a sword on an anvil, highlighting the theme of creation and craftsmanship.
3D Modeling: A detailed 3D model of the blacksmith cat in action, adding depth and dimension to the character.
Telegram and Discord Sticker Pack: A collection of emotes featuring the blacksmith cat, designed for use in Forge's community engagement on Telegram.
FORGE | Character Artwork
FORGE | Character Artwork
FORGE | Sticker Pack
FORGE | 3D Character Design
FORGE | Sticker Pack
FORGE | 3D Character Design
In my role, I led the UI/UX design for Forge's platform, focusing on creating a seamless and intuitive user experience. My work included wireframing, prototyping, and user testing to ensure that the interface is both functional and visually appealing. The design aimed to make the complex processes of minting and trading tangible assets accessible and straightforward for users, enhancing overall user engagement and satisfaction.
I designed a series of banners for Forge, incorporating the blacksmith cat mascot and forging-themed background patterns. These banners were used across various digital platforms and marketing campaigns to attract attention and convey key messages effectively. The designs leveraged high-impact visuals and cohesive branding elements to create a strong, memorable presence.
I produced animated content for Forge, including a forging gif featuring the logo and animated banners. These animations brought the brand to life, showcasing the dynamic nature of the DeFi protocol and enhancing the visual engagement of marketing materials. The forging gif highlighted the core theme of creation, while the animated banners added a lively and interactive element to Forge's digital presence.
FORGE | Loading Animation
FORGE | Animated Advertising Banner
FORGE | Loading Animation
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